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Customer Satisfaction Feedback Survey

Importance of Customer Satisfaction Survey

Measuring customer satisfaction can be a tough task for any businesses. Research shows that a dissatisfied customer is more likely to spread the word about a business than that of a happy customer! While the satisfied customer may tell 3-4 people about their experience within a two week period, a dissatisfied customer may tell 7-10 people about their experience. Helping to prevent negative word-of-mouth is vital to a business.

The most effective way to obtain customer satisfaction information is to collect data from past, current and pseudo customers (mystery shoppers). A business is able to learn about customer perspectives, perceptions, thoughts, recollections, expectations, disappointments and general attitudes regarding their experiences. Such information allows an organization to keep in tune with their customers and maintain that all important competitive edge.

 

Survey Methodology
We offer our clients the following tools to obtain customer satisfaction measurements:

  • telephone survey

  • face-to-face street surveys 

  • mail surveys

  • on-line / e- surveys

  • focus group

or individually tailored methods to suit any client’s specific needs.